“We take all this into account when we think about the future, and do franchise strategy,” Troedsson said. “But there’s one thing that lingers with Bad Company that we’ve been asking ourselves: what is it that the people really liked about Bad Company?”
Crazy right? Can you ever recall a developer outright saying they don’t know what people like about their game? It’s even more bizarre when you consider that this quote is aimed at a beloved franchise that was critically and commercially successful. The above quote in question comes from Karl-Magnus Troedsson, the head of Digital Illusions CE, better known as DICE in a recent interview with Eurogamer. The conversation sparked up over the fact that we’re getting Battlefield Hardline this year when it seems many people were expecting some sort of Battlefield Bad Company 3 announcement instead.
Well, I agree with him. Continue reading My Take on the DICE and Bad Company 3 Controversy